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Beauty that   Stay-NS

LONG-WEAR
INCLUSIVE
100% CRUELTY-FREE AND VEGAN
USER-ENHANCING
SKIN-LOVING
GLUTEN-FREE
LONG-WEAR
INCLUSIVE
100% CRUELTY-FREE AND VEGAN
USER-ENHANCING
SKIN-LOVING
GLUTEN-FREE
LONG-WEAR
INCLUSIVE
100% CRUELTY-FREE AND VEGAN
USER-ENHANCING
SKIN-LOVING
GLUTEN-FREE
LONG-WEAR
INCLUSIVE
100% CRUELTY-FREE AND VEGAN
USER-ENHANCING
SKIN-LOVING
GLUTEN-FREE

MEET SARAH

Meet Sarah Cheung, the brain behind SACHEU Beauty. With a massive following of over 1.5M on YouTube, TikTok, and Instagram, Sarah has been a beauty content creator since 2016.

In 2020, she launched SACHEU Beauty, and our stainless steel Gua Sha and Roller quickly became cult favorites, even loved by the Kardashian family!

Our Journey

From Viral Sensation to Beauty Must-Have

In 2023, we launched the Lip Liner STAY-N, which went viral with over 2.5 billion views on TikTok. Now, SACHEU Beauty is available on sacheu.com, TikTok Shop, Amazon, and ULTA Beauty stores nationwide.

Our Promise

Inclusive, Innovative, Ethical

All of our products are created in collaboration with our community, for everyone, no matter background. We are always innovating with benefit-infused formulations and user-enhancing applicators. We're 100% cruelty-free and vegan.

  • VEGAN ANIMAL TEST FREE

  • FRAGRANCE FREE

  • GLUTEN FREE

  • RECYCLABLE PACKAGING

  • NO PARABEN, PEG, TALC, PHTHALATE

Our Community

Connecting and Engaging

We value real connections with our customers and our creators! By listening to your feedback, reposting content, giving away free products, and rewarding you for posting on your channels, we maintain an engaged and loyal community. If you want to join our community, check out our Community Page here

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BECOME A SACHEU BEAUTY CREATOR

Join the SACHEU Beauty Creator Community and become part of a vibrant network of over 87,000 innovative creators. Every month, our community collaborates to set new beauty trends and fuel our brand's success.

We invite you to bring your unique creativity and voice to help shape the future of beauty. Together, we can drive the next big trend.

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SACHEU BEAUTY AWAITS

Embrace quality products and a supportive community with beauty that STAY-Ns all day long!