One more hour at the beach. The first dance. Last call. Dinner that turned into dessert, and then drinks after. Your makeup should help you stay in the moment, not pull you out of it.
So we made makeup you can trust to keep up. You're set.
In 2023, our Lip Liner STAY-N went viral — 6 billion+ views on TikTok, and counting. We didn't chase the trend. We became it. Today, SACHEU is available on sacheu.com, TikTok Shop, Amazon, ULTA Beauty and Target nationwide.
Every product is built with our community, for everyone — benefit-infused formulas, applicators designed to actually work, and standards we never lower. 100% cruelty-free and vegan, always.
Every product starts with you — the feedback, the hacks, the reposts. We listen, we reward, we show up. Want in? Check out our Community Page here.
Co-founded by Sarah Cheung, SACHEU started with a group chat's worth of beauty problems nobody else was solving. We built the viral Lip Liner STAY-N® to fix the ‘does your lip liner...’ texts for good.
Every formula is sourced from real feedback and perfected in the lab — skin-barrier conscious, made for bouncy, glowy, resilient skin that's set for life.
