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    SACHEU Beauty was founded by renowned beauty influencer Sarah Cheung (@sacheu), and launched on September 24th, 2020.

    Having grown up in Asia, Facial Rollers and Gua Sha tools had been part of Sarah’s beauty routine from a young age. Traditionally these tools had been made with Jade or Quartz, both of which are porous (harboring tiny bacteria in small crevices, which can easily contaminate the skin). Additionally, the excessive mining of these materials has a negative impact on our environment and consequences for our planet.

    We reimagined these tools and created them to be 100% Stainless Steel. Stainless steel is made from recycled material and is itself 100% recyclable, allowing for an eco-friendly footprint (our packaging is also made from recycled FSC cardboard). Unlike jade and quartz, stainless steel is non-porous which means that there are no risks of it trapping bacteria and spreading it across your skin during your skincare routine. Stainless Steel is the way to go, for your skin and the planet.

    The overwhelming positive response to our stainless steel beauty tools led us to develop complementary skincare products. Our products are formulated, tested and manufactured in Los Angeles.



    SACHEU Beauty is a brand that uses only efficacious ingredients that directly improve skin health (whether they be naturally sourced or lab created).

    Instead of blindly following trends, we identify effective products and ingredients that are being overlooked by brands in the beauty space. We aim to fill these gaps with amazing products that allow consumers to complete (or transform) their skincare routines.

    SACHEU Beauty strictly avoid marketing (or unnecessary) ingredients such as fragrance and dyes due to their propensity to cause skin sensitization. We believe common irritants such as essential oils and denatured alcohols are the root cause of many skin issues such as scarring, dryness, inflammation, acne, etc. and have no place in a safe, simple and truly effective skincare routine.


    Many cosmetic brands include fragrance in their formulations for a consumer experience that feels luxurious and signal effectiveness. For example many brands choose to include lemon peel oil in vitamin C serums to signal a high concentration of vitamin C to consumers even though it doesn’t actually benefit skin or increase its effectiveness. As many as 30 percent of people surveyed in a study from the University of West Georgia said they find scented products irritating. Those with asthma or chemical sensitivities may find strong scents particularly problematic due to the allergy-like symptoms they cause.

    The continuous use of sensitizing ingredients such as fragrance can also cause contact dermatitis-like symptoms on skin in the form of redness, peeling or breakouts. Even if sensitization isn’t immediately apparent, damaging effects can take years to show. We formulate our products to deliver an effective skincare experience without this risk.