Hi ya'll, it's Sarah! (@sacheu)

After many years as a skincare consumer, reviewing the best from beauty retailer shelves, I still found a void for community-driven beauty products that REALLY worked.

I want a brand that puts ingredients first, that doesn’t buy into skincare myths, that stands for inclusivity and representation and where we, as the beauty community, get a say in product development!

And that’s why we started SACHEU Beauty! :)